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Aye! Inspiration #7

Diet Coke

A major redesign of Diet Coke has been announced with 4 new interesting flavours. The iconic ribbon has been removed, the logo has been redesigned and its all coming in a new sleek can. The design seeks to inject the brand with a new, confident energy.

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Apple: Close your rings

Apple have built a new way of getting more exercise and staying healthy with their apple watch. You have three rings move, exercise and stand which you need to close in order to meet a daily goal. A great way to gamify exercise and motivate people.

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Olympic Winter Games PyeongChang 2018

The new winter games branding aimed to raise the profile of the Republic of Korea around the world and enable participation and unity. Using a bold colour scheme, very little imagery was used instead relying on pictograms which which are based on the Korean alphabet.

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March 1, 2018

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