A major redesign of Diet Coke has been announced with 4 new interesting flavours. The iconic ribbon has been removed, the logo has been redesigned and its all coming in a new sleek can. The design seeks to inject the brand with a new, confident energy.
Apple have built a new way of getting more exercise and staying healthy with their apple watch. You have three rings move, exercise and stand which you need to close in order to meet a daily goal. A great way to gamify exercise and motivate people.
The new winter games branding aimed to raise the profile of the Republic of Korea around the world and enable participation and unity. Using a bold colour scheme, very little imagery was used instead relying on pictograms which which are based on the Korean alphabet.