Creative Scene is an arts project that commissions programmes and produces projects in North Kirklees, West Yorkshire. They tasked Aye! with delivering a brand that reached out to all – both in print and digitally.
It was necessary to shake off the perception that art was something belonging to one particular age, gender or class. Art and creativity belongs to us all; there’s no monopoly. To convey this, the new identity wasn’t to reference existing artworks or arenas.
One of Creative Scene's first events attracted over 2000 people. The majority of attendees were typically non-arts goers. Creative Scene are changing perceptions towards art in North Kirklees.
The new brand was warming and inclusive. Requiring to work over a number of mediums, and across umbrella organisation’s websites, the updated logo went on to adorn posters, emails and social media posts across the district.
Creative Scene Team
Creative Scene had strict parameters of success; they need to justify every penny – which is something we welcome. They experienced a considerable increase in attendance from year one to year two. In their own words “Aye! created a brand for Creative Scene that nails the brief completely”.