After 20 years serving the local business community, accountants S P Crowther’s offer had advanced considerably since their early days. Alas, their identity had not. It was time for a realignment to position the brand for a further decade of growth.
Oak-lined offices and a library atmosphere don’t tally with modern business. Accountancy practices were deemed to be out-of-touch, stuffy and unapproachable. Clients wanted openness, understanding and a reassuring presence when it came to the complicated stuff.
We developed a compelling brand story that articulates exactly what Crowther stand for.
Rather than look to other accountants as inspiration, we explored the worlds of tech and banking – sectors that understood the value of client relationships and making the complex understandable.