We were tasked to redesign and redevelop the online store for Distinctive Chesterfields. The objective was to redevelop the website and set it up so that it could integrate with various third-party applications. The previous website had become outdated and was difficult to integrate with a CRM, and other software.
Although the purpose of this project was to focus on the development, we recommended making design tweaks to improve usability and help with conversions. We also thought that the craft aspect of Distinctive Chesterfields could be amplified more – this is something the previous site didn’t really play on.
We suggested looking at messaging, the order process and various design challenges such as swatch requests, and the product pages.
Distinctive allows customers to receive swatches in the post, before they make an order. We simplified the process, by completely rethinking how the swatch section is presented. We also suggested taking the online experience further – with the use of clever email marketing and nudges to prompt customers.