Empire are a local microbrewery. They were worried they were getting left behind in the hipster craft beer gold rush. They had the heritage, but were lacking the brand identity to accurately convey the sheer scale and knowledge of their…well…Empire.
Thanks to the aggressive brand push of contemporaries such as BrewDog, beer is no longer the brand shrinking violet. To stand out on a crowded bar, it is necessary to stand apart. Not just another ‘me too’ brand, but a brand with a distinct heritage and personality.
increase in demand in the first six months
Consistency was key. Whilst a key part of Empire’s offer is a fast-moving range of products, consumers are ultimately brand loyal; they look for Empire first. A new identity delivered a ‘hero’ brand which filtered down all the way to pump clips and on-pack design.
Empire Brewing Team
A 30% uplift in the first six months after working with Aye! speaks volumes, but we’ll leave the last word to Empire’s master brewer “We been able to get our beers into new bars and pubs, which we couldn't with our old look. We love it and so do our customers."