IFM offer bespoke financial planning and financial advice. With the finance industry always in the spotlight, they needed to be able to inspire trust and confidence in potential clients with their brand identity. Our brief was to learn about IFM and help bring that to life through a refreshed brand identity.
After speaking with IFM’s clients it soon became clear that the work IFM were doing made a real difference to people’s quality of life, the company just didn’t look the part. From our insight stage, we learnt that what makes IFM different from other companies is their collaborative approach. They have a range of specialist advisors who come together to produce tailored financial advice and solutions, putting your finances in focus.
IFM's old identity looked tired and didn't reflect the company it is today.