O&H are a serial manufacturer of specialist vehicles, with their core focus being the emergency services sector. In 2018 a new Managing Director was appointed to restructure the business and implement a new strategy. We were chosen to develop a new brand identity for the business, to reflect change internally and externally, to help create a buzz within the industry and to reflect a creative, engineering focussed manufacturer.
With deadlines for major industry tenders looming, we had to act quickly to develop the new brand identity for O&H. Our brief was to reflect a bold, confident, and engineering focussed company that looks like the manufacturer of choice.
After investigating previous communications, we quickly learnt that there was a lot of key messages that O&H weren’t communicating in their marketing. We knew that to build confidence with buyers and create a buzz in the marketplace, we had to clarify these messages across all marketing communications.
After the rebranding exercise, we redesigned a new online experience for O&H. We found that similar businesses in the specialist vehicle sector have poor digital experiences. We made sure we created a new online presence that reflected the innovative and creative values that O&H stand for, and a website that is differentiated from competition.
You can visit the website here
Since the launch of the new rebrand in early 2019, O&H has won a tender worth £19 million for Yorkshire Ambulance Service, and have acquired North West Ambulance Service, Epsom & St Hellier and G4S as new customers.
Oliver North, Managing Director comments "We’re delighted to announce we achieved a £19 Million order intake in the first quarter of 2019, reinforcing our medium-term objective of re-establishing ourselves as a UK market leader. Other new customers to O&H Vehicle Technology include the North West Ambulance Service, Epsom & St Hellier and G4S, as multiple projects commence whilst in-turn driving the “Built in Britain” philosophy, as part of Project O&H 2.0".