When you sell on behalf of others, you must firstly sell yourself. Steadcross did a fine job in person. But when they weren’t in the room, their branding let them down. Potential clients weren’t receiving the right messages and had a muddled impression on the brand’s offering.
Speaking with Steadcross’s current clientbase, it was clear that here was a business with a fantastic story to tell. Through our Trigger brand discovery workshop – which articulates insight, strategy and implementation – we extracted and molded their unique story.
Steadcross are not all talk. They get out there and do the spadework for their clients. This dynamism needed to be reflected. Aye! took them from looking like cold tax advisors to a faithful confidant. Approachable, yet inspiring trust. This was rolled out to a new website and stationery.
Steadcross is a results focused business. Now they can shout about their wins.
Clarity came with a new strapline: Making big business for small businesses. This was their brand essence. By adapting it as almost a mantra, big changes were achieved both internally and externally. These days, Steadcross do the business and look the business.