The Car Spot approached us with a refreshing take on the second-hand car market. They were unhappy with the current process of buying and selling used cars, in which people are often forced into a decision. The guys at The Car Spot had come up with the solution, they just needed to introduce it to the market.
As this was a brand new concept, it was vital that we understood how it worked. Utilising our Trigger brand discovery workshop we were able to get to the bottom of this new process, allowing us to tailor our approach to The Car Spot’s specific needs.
By taking a bold, confident approach The Car Spot never has to worry about being lost in a sea of competition.